Situation:
Brooklyn-based custom bow tie colection, Alfred Julius, was in need of public relations services to bring awareness to their brand launch and e-commerce platform.
Strategy:
Social Stratosphere was responsible for all media and celebrity stylist outreach, that included daily pitching, product seeding, and facilitating product pulls.
Results:
Social Stratosphere public relations efforts resulted in over 1M online media impressions, and celebrity product placements on BET 106 & Park’s Terrance Jenkins, men’s fashion and lifestyle influencer Karl Gueree of Guerreisms, and The Roots’ Tariq Trotter.