Situation:

Miami based sustainable swim and resortwear collection, Novados Swim, required media outreach for fashion shows and new product launches.

Strategy:

Social Stratosphere secured key connections with fashion editors, and created/distributed all media assets via daily pitching.

Results:

Social Stratosphere seeded product to top stylists who used pieces in shows during Miami’s renowned annual Swim Week. Public relations efforts resulted in Novados being covered in top media outlets including Instyle, Harpers Bazaar, and Ocean Drive.